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Authors should use the title
element to identify the contents of a document. Since users
often consult documents out of context, authors should provide
context rich page titles. The title element should ideally be
less than 64 characters in length. While there is no limit on
the length of a title, developers should be aware that the
title element may be truncated if too long.
Page titles or title elements, are one of the most important
factors when developing a search engine friendly web page. The
<title> should contain your primary keyword phrase for that
page and any secondary keyword phrases that you may be
targeting.
Every page you make for your website should have both a
meta-tag and a page title. The page title is just a short
description for your visitors and for the search engines to
identify the contents of the page.
Many search engines use the page titles to display the
search results....so don't leave them out.
The title element is one of the primary tags that must appear
in the <head></head> section of your web pages. We prefer and
highly recommend that the page title come right after the
opening <head> tag of your web pages.
The secret to using page titles right is to keep them short
and sweet. Don't use filler text, and/or/how/when, etc... Keep
it focused on your targeted keywords that you got from your
keyword research.
Your
keyword research should be a factor in your meta-tag
writing and your
page titles both.
Planning before starting to make your website can really help
you identify an
internal linking structure and linking method for your
site that shouldn't be overlooked.
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