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External
Linking Strategies |
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If you have a great website that
is both creative and resourceful, and you still don’t have
enough traffic your web site needs to have meta tag. It
doesn't matter what some search engine expert told you.
Fact is that 1000's of search engines still use your Meta
content to tell searchers what your site is about.
What is a meta tag?
The purpose of the Meta optimization tag is twofold: to
help the page rank highly for the words that were
contained within it, as well as to provide a nice description in
the search engine results pages (SERPs).
Meta-tags look a little like this one:
<title>Page title</title>
< meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"
/>
< META NAME="keywords" CONTENT="Keywords separated by commas">
< META NAME="description" CONTENT="Description of the page">
< META NAME="robots" CONTENT="FOLLOW,INDEX">
It should be at the top of your page on EVERY page. I understand
you might not be a meta tag expert but that is no excuse. There
are websites that already exist and that let you make your
meta-tags for free..... With all the bells and whistles.
A good place to generate meta-tags on the fly is http://www.submitcorner.com/Tools/Meta/.
Meta-tags and page titles are really tied in together so don't
overlook your
page titles.
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