Header tags are HTML tags that help outline a web page or draw attention to important information. Keywords located inside header tags can provide a rankings boost in the search engines. Keywords in header tags are much like the head lines on a news paper.

Using Header tags tells the search engine what words are important in the context of your page.

Consider <h1>,<h2>,<h3>, etc.. to be the way that you highlight important keywords.

Different browsers interpret the Header tags in different ways. The format for them is always the same though: <h4>Header tags and your rankings.</h4>

There are several different pre-set sizes for header text using tags. They range from H1, to H6. You should use them to highlight your chosen keywords, and try to avoid fluff words - remember, you are writing for people not machines, so if you need a pronoun -- use it.

Using Header tag optimization will help you boost your website in search engines.

Your rankings will suffer with out the proper use of Header tags, so don't leave them out of your planning stages of search engine optimization.